Make the sale, deliver the service, build the brand by gerry mcgovern. An interview with gerry mcgovern by christine perfetti gerry is a worldrenowned contentmanagement expert and author of the books, content critical and the web content style guide. See the complete profile on linkedin and discover gerrys connections and jobs at similar companies. Gerry mcgovern wins designer of the year award land. They dont have time to focus on what really matters the top tasks because. It allows authors to share best practices with regard to writing for the web. Gerry mcgovern does a good job of identifying the major differences between writing online and offline copy. Jun 21, 2004 an article by gerry mcgovern metadata is a web writing skill.
Gerry mcgovern is the founder and ceo of customer carewords. View gerry mcgoverns profile on linkedin, the worlds largest professional community. Written by an internationallyacclaimed specialist in the field, killer web content gives you the strategies and practical techniques you need to get the most from your web content. Gerry mcgoverns killer web content is a must read for marketing and communications professionals who crave the ultimate results for their online presence. The web content style guide this book by gerry mcgovern aims to make clear the rules and standards required for effective web writing, from accessibility to information architecture. Tips for writing great links gerry mcgovern customer. Before you begin writing, you need to sit down and plan the keywords you will use in your content. Good writing is the exception rather than the rule on the web. How to do pair writing well gerry mcgovern customer. Its a useful guide that offers nontechnical guidance that anyone in this industry can benefit from.
The essential reference for online writers, editors and managers gerry mcgovern rob norton catherine odowd, catherine odowd, nuas senior subeditor, established nuas house style guide. Gerry mcgovern is an absolute authority regarding the online customer experience and longtime advocate of using website content, words and images that are fully about the tasks visitors want to fulfill and their intent instead of what we want to communicate on our websites. Very few names in the world of automotive design are better known than gerry mcgoverns. Gerry has developed top tasks, a customer experience management model, as a result of 15 read more. Gerry mcgovern ireland professional profile linkedin. That means using the words your target readership is using. The web content style guide is a valuable resource for anyone involved in creating content for the web. User interface engineerings christine perfetti and josh porter recently talked with gerry about the importance of an. He is widely regarded as the worldwide authority on increasing web satisfaction by managing customer tasks.
Gerry mcgovern has been re cognised by the jury of the 33rd festival automobile international of paris for his astonishing masterpiece, the range rover velar, and for his whole career. Gerry is one of our cool friends and was interviewed recently by netconcepts founder and president stephan spencer. If only most webmasters could heed the sound advice given here, then web surfing would be. When writing for the web, it helps to understand that when we read online, we usually only skim. Metadata is an essential part of successful web sales and marketing efforts. So i remember, years ago reading this article about one of the head developers in gmail and he brought an early version to larry page to have a look at it and, and opens it up. Develop a schedule for updating your site and performing maintenance, such as archiving or deleting information. Not only is killer web content educational and informational, its an entertaining and useful collection of tips and techniques where youll find both insight and inspiration to. Being able to write well is a standard rule on the. At the range rover evoque launch, gerry mcgovern sat down to school me with an enlightening conversation about the role of design at land rover. We were joined by paul owen, jlr uk public relations. See the complete profile on linkedin and discover gerrys. Im not trying to insult you, its just the honest truth. Upcoming events about gerry gerry helps large organizations deliver a better digital customer experience.
On an ongoing basis you might consider using remote meeting software like gotomeeting or webex to continue the collaborative process. His weekly newsletter was recently shortlisted for a webby. Apr, 2018 gerry mcgovern helps customers complete their most important tasks when they arrive at a website. How to do pair writing well published on february 2. You should only add surrounding text if absolutely necessary.
The web content style guide gerry mcgovern writing. Automotive design director gerry mcgovern land rover. His last book, the strangers long neck, helps you identify and measure top tasks. Most web teams ive met are being nibbled to death by tiny tasks. This is not just because he was introduced to the world of car design when he was still in secondary school, or because he is the creative mind behind some of the most desirable vehicles of our generation, but also because he has mentored some of the top global automotive talent and managed to bring design. Gerard gabriel mcgovern obe is a british car designer and the design director for jaguar land rovers land rover marque, leading the brands design studio at gaydon, warwickshire, creating concepts and new models. Pdfs are evil, lazy, slothful and sinful, by gerry mcgovern.
Gerry mcgovern is an inspiring, thoughtprovoking and humorous speaker who will give you practical ways to achieve your objective of providing great web. He also has his own highly regarded and widely read online. To that end, gerry has developed top tasks, a customer experience management model. Examining strategies for writing short, coherent paragraphs for the web. Gerry mcgovern has published five books about the need for customercentricity in the online world. One of his remarkable achievements is to adapt land rovers dna, a transformation that began with the range rover evoque. Janette young, managing information magazine this comprehensive and authoritative overview of content management starts with useful guidelines to writing and designing web material. Gerry mcgovern, a content management author and consultant, has spoken, written and consulted extensively on writing for the web and web content management issues since 1994. Gerry mcgovern helps large organizations become more customer centric on the web. On february 11, bjorn bergslien and audun rundberg will give a webinar sharing techniques for best practice that theyve discovered.
The value of the homepage is decreasing, a leaked new york times report stated in may 2014. And digital technology remains one of the best ways to improve participationas long as the focus is on finding common ground and creating consensus. It is unquestionably one of the best books i have read on writing copy for the web accessible yet packed with practical advice. One reason for this is simply that good writing is hard to do. Identifying customer top tasks gerry mcgovern medium. Sep 01, 2006 gerry mcgovern does a good job of identifying the major differences between writing online and offline copy. The irish times described gerry as one of five visionaries who have had a major impact on the development of the web. In an article called the accidental website visitor, the web consultant gerry mcgovern says that, far from being an asset, these users are a liability to a website. And then started trying to set up and dotcoms and at a company called nua that was quite successful for a period at least in ireland and in the late nineties. Assuming youre only starting out with design, you probably have no idea about what good design looks like. Select any of the popular topics below to narrow your search. Gerry mcgovern product support engineer, integrated. Gerry mcgovern is design director for land rover and range rover.
Gerry mcgovern has spoken, written and consulted extensively on web content management issues since 1994. His commercial clients include microsoft, dropbox, cisco, netapp, vmware, and ibm. To design a better experience, attend a betterdesigned ux conference. He has spoken and written extensively on internet issues over the last seven years. From travel companies to software companies, universities to governments, its something that has to be got right.
Part of the solution is to reverse the search engine optimisation. Accessible, concise and practical, it will make your website really work for you. Written by an internationallyacclaimed specialist in this field, killer web content gives you the strategies and practical techniques you need to get the very best out of your web content. The web content style guide gerry mcgovern customer. How to deliver what your customers really want online, which teaches unique techniques for identifying and measuring the performance of. Gerry mcgovern lives by design as chief design officer for land rover and a board member of jaguar land rover, he is convinced of the ability of design to transform business while enriching peoples lives. The essential reference for online writers, editors and managers mcgovern, gerry, norton, rob, odowd, catherine on.
Join us this year in washington dc, seattle, boston, minneapolis, orlando, or san francisco, and set yourself apart. Importance of style in web content writing the internet has grown to be an indispensable source for facts and information. Gerry helps large organizations deliver a better digital customer experience. An event apart is three days of highend, carefully curated design, code, and content, presented by modern masters. Special event creating customercentric websites neo insight. He has consulted with the european commission, the us, uk, canadian, norwegian and irish governments. Phil matous, ceo, taylor community credit union, michigan, usa the definitive howto guide for all writers, editors and publishers of web content. Writing for the web the web content style guide page 5 and the first sentence or so from the article if theyre lucky. His proven process routinely results in the removal of as much as 90% of the content on a website. Gerry mcgovern will be delivering a keynote speech at cmswires dx summit, which runs nov. Web content books, writing for the web books web site.
Website top tasks management consulting for large organizations. Video gerry mcgovern is talking about the newest land rover product the 2012 range rover evoque, but design on all levels is part of his conversation. When it comes to writing content for the internet, style means everything. Masterclass presented by gerry mcgovern, worldrenowned web content and usability expert. Gerry mcgovern talks personal style how to spend it. Exercise 1 due by midnight to the appropriate forum on the wiki. Apr 21, 2015 gerry mcgovern has published five books about the need for customercentricity in the online world. The link should be the first thing you think about.
With the jack telnack era of design leadership coming to a close in 1997, fords styling centre in dearborn entered a new phase under j. Killer web content gerry mcgovern customer experience. Content managers need to shift their mindset from a simple production model to an ongoing customercentric eternal beta. Access thousands of our writing online marketing resources here. A strong advocate of designs relevance to brand equity, he is a member of the jaguar land rover board of management. Mcgovern is responsible for the design strategy that has transformed the image and the fortunes of the land rover brand and taken it from the off road specialist manufacturer to the.
Although plenty of independent games venture where mainstream games fear to tread, twine represents something even more radical. Insights gerry mcgovern customer experience keynote. Its extremely easy to use, and it has already given rise to a lively and diverse development scene. Blogs are usually managed using a different piece of software than the other website content. The essential reference for online writers, editors and managers 01 by gerry mcgovern, rob norton, catherine odowd isbn. He also touches on the basics of formatting and publishing searchfriendly documents to the web. Not surprisingly, mcgovern had a few points to make to automotive journalists in general. He is the founder and ceo of customer carewords, a company that has developed a set of tools and methods to. About gerry mcgovern gerry mcgovern is an internationally acclaimed web content management consultant and author. There are two excellent websites that will help you do this.
Collaborating and connecting gerry mcgovern medium. The first 34 words are so incredibly important on the web. The first chapter alone of the web content style guide is worth the price of the book. Get unlimited access to all of our exclusive marketing resources. Web content books, writing for the web books web site books. Gerry mcgovern talks personal style gerry mcgovern is the design director and chief creative officer of land rover, and the man behind the new range rover evoque. Gerry mcgovern helps customers complete their most important tasks when they arrive at a website. This latest book by gerry mcgovern is destined to be another top seller. The 3 gerrys podcast gerry gaffney, gerry mcgovern, gerry.
A deep dive into top tasks with gerry mcgovern digital. Having made a less than critically acclaimed stab at reinvention with ghias 1996 sentinel, lincolns gerry mcgovern hit the bullseye with the 2002 continental concept image credit. How to deliver what your customers really want online, which teaches unique techniques for identifying and measuring the performance of customers top tasks. Focusing on customer top tasks with gerry mcgovern the. Tts solutions is a portfolio of products and services that help agencies. He has also consulted with the us, uk, eu, dutch, canadian, norwegian, and irish governments. He used to be a rock journalist, interviewing the likes of lou reed and nick cave. He is an advisory editor for the business database bloomsbury on the subject of ecommerce and writes a column for the popular marketing website, on the subject of content management. Your chance to hear the best speaker on web content management in the world is just around the corner. A new tool has emerged that empowers just about anyone to create a game. If your heading doesnt grab them, you lose themprobably forever. Great ideas on writing for either traditional or web viewers. Gerry mcgovern in his office at the land rover headquarters in gaydon, warwickshire. Gerry is a worldrenowned contentmanagement expert and author of the books, content critical and the web content style guide.
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